Tagged With ‘1980’
21 August, 2015
Sage isn’t everyone’s favourite herb, though turkey stuffing wouldn’t the same without it. It’s used less often in perfumery than in cooking, but Jules shows what a great ingredient it can be in the hands of a brilliant perfumer.
The ‘nose’ in this case was Jean Martel, who worked for the French fragrance company Givaudan in the 1970s and 1980s and deserves to be far better known, not least because he also created that 1970s classic, Paco Rabanne for Men.
Jules was launched in 1980, with a brilliant advertising campaign featuring posters by René Gruau, arguably the greatest fashion illustrator of the last century, which helped the first bottles sell out in record time. Martel combined sage (which has a slightly catty smell) with cedar and other things like wormwood, lavender and bergamot. To me the result smells like sage and slightly peppery leather, though there’s a long list of other ingredients, including cumin, sandalwood, oakmoss, jasmine, musk and rose.
Despite its initial success, Jules has since been overshadowed by the success of Kouros, which was launched the following year. Created for Yves Saint Laurent by the brilliant Pierre (Cool Water) Bourdon, Kouros shares Jules’ clean / dirty / sexy character, and both scents belong to the same fragrance ‘family’, the fougères – a style of perfumes, usually aimed at men, based on a combination of lavender and coumarin (originally derived from tonka beans but usually synthesised).
Of course, Kouros’ ongoing popularity may be because it’s inherently superior to Jules, but actually I think it’s more to do with the fact that over the years Kouros has benefited from regular advertising, while Dior seems to have forgotten that Jules ever existed, which I think is a terrible shame.
To make matters worse, while you can buy Kouros pretty much anywhere, Jules has become ridiculously hard to find: I don’t know anywhere in the UK that sells it, and even in Paris the only place that seems to stock it is the department store Bon Marché, though you can buy it from Dior’s French website. Given Dior’s apparent lack of interest, it’s a wonder it hasn’t been discontinued, but I’m glad it’s still on sale, even if it’s now a rarity.
I can only hope that one day they decide to invest in promoting it again and making it available to all – but in the meantime if you want something special that very few other people will have, get over to Bon Marché.
26 March, 2015
Mention the name Annick Goutal and the first scent that springs to mind is Eau d’Hadrien, the intensely lemony, slightly hair-sprayish scent that was launched in 1981 and went on to become the company’s best-seller.
But before Eau d’Hadrien came Eau de Monsieur. Launched in 1980, discontinued for a while and then relaunched in 2013, it shares its lemony, eau de cologne-like zest with Eau d’Hadrien, but it’s an altogether quieter, softer fragrance.
Eau de Monsieur, like Eau d’Hadrien, is based around the zesty, zingy smell of lemons and the slightly pear-drop-lemony sweetness of lemon verbena (extracted from the leaves of a straggly South American shrub).
But while that’s pretty much the start and the finish of Eau d’Hadrien, that initial burst of sharp sweet freshness quickly fades to reveal what smells a bit like a sun-drenched Greek mountainside underneath – that scent of crushed thyme, cistus leaves and lavender, which in this case has an added touch of helichrysum, that strong-smelling everlasting flower that the French call immortelle.
Immortelle isn’t a scent that everybody loves: to me it has the richness of brandy and Christmas pudding and crackling pine-log fires, but to other people it has a medicinal TCP smell, which isn’t something you necessarily want in a perfume.
In Goutal’s fantastic Sables, released a few years later in 1985, immortelle is the main ingredient, but in Eau de Monsieur it’s used in moderation to give a subtle background sweetness. According to the list of ingredients on the Annick Goutal website, it also includes patchouli and sandalwood, which add a bit of their gentle warm woodiness to the mix, and there’s a little bit of bitterness too, which other writers have ascribed to that classic men’s-fragrance ingredient, vetiver.
It’s not, perhaps, the most original perfume out there, and it’s disappointing to discover that it only last an hour or so on the skin, but Eau de Monsieur is classy, attractive, natural-smelling and easy to wear, which is a lot more than you can say for the majority of men’s fragrances.