The Sniff Box – Perfume In Plain English

Yves Saint Laurent

M7

Tom Ford’s relatively short tenure at Yves Saint Laurent, from 2000 to 2004, won him both fans and detractors – among them YSL himself, who used to pen helpful letters criticising Ford’s latest shows. But it was Ford’s own considerable design talents and his genius for publicity dragged the declining fashion house back into the limelight, no more so than with the launch of M7 in 2002.

In a nod to Jeanloup Sieff’s legendary 1971 photograph of a naked Yves Saint Laurent that was used…

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L’Artisan Parfumeur

Premier Figuier

L’Artisan Parfumeur began life in as a small independent brand back in 1979, when Jean Laporte opened his first boutique on Paris’s Rue de Grenelle. Laporte (who had already founded Sisley Paris in 1972) trained as a chemist but had a keen nose, and his first commercial fragrance, Mure et Musc, really captured the spirit of its time. A sweet, slightly hippyish scent, combining blackberries and musk, it established his name…

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Heeley

Phoenicia

Though there’s some dispute about its exact origins, the word ‘perfume’ most likely derives from ‘fumes from a substance being burned’, so you could say that Phoenicia, the latest fragrance from Yorkshire-born, Brussels-based perfumer James Heeley goes back to perfume’s roots.

The name refers to the ancient civilisation that flourished in the eastern Mediterranean around 1000BC, but Phoenicia’s smell is instantly evocative of childhood bonfires…

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