The Sniff Box – Perfume In Plain English

Christian Dior

Eau Sauvage Extrême

What have Dior done to Eau Sauvage Extrême? I started buying it when it was pretty much what it said on the bottle – a slightly more intense and much longer-lasting version of the original Eau Sauvage, with the original’s knockout sherbert lemon and jasmine combination cranked up several extra degrees. Not something you’d want to splash around too liberally, but fun on a dreary day.

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Christian Dior

Dior Homme

We all have blind spots, and Dior Homme has definitely been one of mine. I was, very kindly, given a bottle some time ago, and I admired its clear glass-and-lucite design, but as for the perfume inside – I just didn’t get it. It was launched in 2005 and had excellent reviews, and it obviously sells well, so I thought I’d better give it another try.

Still no luck, I’m afraid. It’s not horrible (which is a rarer attribute than you might expect), but neither does it make me go ‘WOW!’…

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Yves Saint Laurent

M7

Tom Ford’s relatively short tenure at Yves Saint Laurent, from 2000 to 2004, won him both fans and detractors – among them YSL himself, who used to pen helpful letters criticising Ford’s latest shows. But it was Ford’s own considerable design talents and his genius for publicity dragged the declining fashion house back into the limelight, no more so than with the launch of M7 in 2002.

In a nod to Jeanloup Sieff’s legendary 1971 photograph of a naked Yves Saint Laurent that was used…

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