The Sniff Box – Perfume In Plain English

‘Made in Margate’ is not a phrase you often see on perfume bottles, which is one reason Haeckels has garnered plenty of attention. The brainchild of Dom Bridges, a graphic designer and film director who used to make commercials for the likes of Lucozade and Pot Noodles, it was launched in 2012 after he and his wife moved to washed-up-and-coming Kentish seaside town of Margate…

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Few perfume companies have such a great heritage (and so many perfumes) as Guerlain, which is presumably why the luxury behemoth LVMH bought it in 1994. Founded in Paris in 1828 by Pierre-François Guerlain, it reached its apotheosis in the late nineteenth and early twentieth century under Pierre-François’ grandson Aimé (who concocted the wonderful Jicky in 1898) and Aimé’s nephew, Jacques Guerlain.

One of the greatest perfumers of all time…

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The Italian fashion brand Etro made its name with a retro-hippy mix of paisley prints and clashing colours, so it’s no surprise that, among the 25-odd perfumes it has released since 1989, there’s the occasional whiff of 1970s counter-culture.

Their latest nod in that direction is Greene Street, launched in 2012 to coincide with the opening of their second Manhattan boutique on – you’ve guessed it – Greene Street in SoHo. According to Etro, ‘the western bohemian…

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