The Sniff Box – Perfume In Plain English

Guerlain

L’Homme Idéal

I have before me a bottle of Amaretto liqueur, which I’m tempted to drink, though seeing as it’s ten in the morning I probably shouldn’t. I also have a bottle of the latest men’s perfume from Guerlain, L’Homme Idéal, which you’ll be relieved to hear I won’t be drinking either.

The reason for this conjunction is that several reviews of L’Homme Idéal have suggested that it smells distinctly like Amaretto, so I’m testing whether they do – and the answer is that, side by side like this, they don’t. Amaretto smells…

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Aramis

Aramis

Snobbery seeps into most areas of life, including perfume, and it’s never a very attractive trait, though it’s something that most of us have been afflicted by at one time or another – at least until we learn better.

As our knowledge of perfume grows, a lot of us get a bit embarrassed about the mass-market fragrances we might once have liked. In some cases that’s fair enough: I don’t imagine that, if I went back and smelled the M&S aftershave I was given for a teenage birthday, I would…

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Few perfume companies have such a great heritage (and so many perfumes) as Guerlain, which is presumably why the luxury behemoth LVMH bought it in 1994. Founded in Paris in 1828 by Pierre-François Guerlain, it reached its apotheosis in the late nineteenth and early twentieth century under Pierre-François’ grandson Aimé (who concocted the wonderful Jicky in 1898) and Aimé’s nephew, Jacques Guerlain.

One of the greatest perfumers of all time…

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