The Sniff Box – Perfume In Plain English

Cartier

Must de Cartier

I love this perfume, though it’s far less well-known than I think it deserves – not only because it’s such an alluringly unusual smell for a man, but also because both perfume and bottle have the feel of solid quality about them, which is more than can be said for a lot of big-brand fragrances.

Must de Cartier pour homme was created by perfumer Nathalie Feisthauer from Symrise, the German-based fragrance multinational, and launched in 2000, but it’s remained…

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‘Made in Margate’ is not a phrase you often see on perfume bottles, which is one reason Haeckels has garnered plenty of attention. The brainchild of Dom Bridges, a graphic designer and film director who used to make commercials for the likes of Lucozade and Pot Noodles, it was launched in 2012 after he and his wife moved to washed-up-and-coming Kentish seaside town of Margate…

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Aramis

Aramis 900

Aramis is one of those mid-market brands that seems to have been around for ever, and for that reason it’s often overlooked or, worse, looked down on. Which is, I think, a shame, because there are some classic men’s perfumes in the range.

The all-men’s brand was launched in 1964 by Estée Lauder and her husband Joseph, with the eponymous Aramis (which I’ll review in due course) as the first fragrance in the range. Though I’d always assumed the brand and…

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