The Sniff Box – Perfume In Plain English

Chanel

Sycomore

Sycomore is one of the most extraordinary perfumes that I know. OK, its name looks like a misspelling of sycamore, a tree that – in Britain at least – no right-minded person would name a fragrance after. Sycamores, after all, are as common as muck, breed like rabbits and are often looked down on by ecologists as they’re not even native trees.

Acer pseudoplatanus, to give the tree its proper botanical name, is also responsible…

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Yves Saint Laurent

M7

Tom Ford’s relatively short tenure at Yves Saint Laurent, from 2000 to 2004, won him both fans and detractors – among them YSL himself, who used to pen helpful letters criticising Ford’s latest shows. But it was Ford’s own considerable design talents and his genius for publicity dragged the declining fashion house back into the limelight, no more so than with the launch of M7 in 2002.

In a nod to Jeanloup Sieff’s legendary 1971 photograph of a naked Yves Saint Laurent that was used…

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The latest addition to the ‘Jardin’ range of perfumes from Hermès takes China as its inspiration, though apparently the original intention was to develop a fragrance inspired by English gardens. Sadly it seems that Jean-Claude Ellena, the company’s starry in-house perfumer, found the idea too conventional and boring, responding to the suggestion with words to the effect of ‘who wants to smell another rose garden?’

If that’s true I think it’s a shame, since English gardens are some of the most varied and imaginative in the world…

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