The Sniff Box – Perfume In Plain English

Few perfume companies have such a great heritage (and so many perfumes) as Guerlain, which is presumably why the luxury behemoth LVMH bought it in 1994. Founded in Paris in 1828 by Pierre-François Guerlain, it reached its apotheosis in the late nineteenth and early twentieth century under Pierre-François’ grandson Aimé (who concocted the wonderful Jicky in 1898) and Aimé’s nephew, Jacques Guerlain.

One of the greatest perfumers of all time…

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Annick Goutal

Sables

Once you’ve smelled a lot of perfumes you start to realise when a scent is cheap and nasty – even on the occasions when it’s got a huge advertising budget and everyone seems to be buying it. (Why? Well, a lot of people still get swept up by advertising, but you can be fairly sure they’ll only buy it once.)

But even among the most brilliantly put-together perfumes each person’s individual reaction counts for a lot. Smell taps in to such deeply rooted – and often subconscious…

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I don’t often, to be honest, feel very hippyish, but on the odd occasions when I do then Givenchy Gentleman suits my mood very well, with its distinct patchouli smell.

The original version was released in 1974 to tie in with couturier Hubert de Givenchy’s first ready-to-wear boutique, and it must have seemed right on trend back then. Created by Paul Lèger (who also had a hand in the big-selling women’s perfume, Anaïs Anaïs), it was quickly hailed as a masterpiece…

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