The Sniff Box – Perfume In Plain English

Tagged With ‘toxic’

Bulgari

Black

One of the problems with perfume is that there are far too many to choose from. Every year brings more new launches than the year before, and every year the choice becomes more bewildering.

Yet look (or rather smell) more carefully and it soon becomes clear that the vast majority of scents smell boringly similar to each other. Perfume companies on the whole like to play it safe, since it costs a lot of money to launch a new one and failure can be very costly.

So you can bet your bottom dollar that the minute a new fragrance starts to sell really well, a hundred imitations will start appearing on the shelves. Of course it could all be coincidence, or something in the air, but it’s amazing how many perfumes smell virtually identical, even when their branding and their marketing is poles apart. (Want to do a little experiment? OK, follow my friend Roja Dove’s suggestion and try comparing Angel Men with Bleu de Chanel…)

Yet once in a while a really new fragrance does come along, something that stands out from the crowd. Some of them go on to become best-sellers; others don’t. Some of them are crowd-pleasers. Others are wonderful but weird. And few are weirder or more wonderful than Bulgari Black.

Launched in 1998, this was Bulgari’s first perfume for men. It was created by a very talented perfumer called Annick Menardo, who works for the multinational fragrance company, IFF. Now, I’m not a great believer in that tired old cliché that scents can transport you instantly back to a specific moment in your childhood or the like, but the first time I smelled Bulgari Black that’s exactly what happened to me.

I wasn’t transported back to my mother’s knee, though, or to the smell of laundry on a winter’s day. Bulgari Black took me somewhere far more interesting: to the toxic but weirdly sexy 1970s smell that greeted you when you opened the door of a car that had been sitting for too long in the summer sun – of hot PVC, of black plastic car seats that stuck to your legs when you got in.

I think it’s an amazing perfume: the olfactory equivalent of a Helmut Newton photo-shoot, simultaneously erotic and slightly repellent, though I’m still not sure I could actually wear it. But for anyone who loves fast cars and the smell of burning tyres then maybe this is the perfume for you.

Lalique

Hommage à l’homme

Now here’s a tough one. Hommage à l’homme was the first perfume I reviewed whose London launch I attended and whose creator I met, but it’s also the first perfume I reviewed that I didn’t actually enjoy.

On the whole I dislike knocking things, and generally I’d rather not mention fragrances that do nothing for me, but given the number of new launches each year there are bound to be some duds, so if I’m going to recommend scents that appeal to me it seems only honest to come clean about the ones that don’t.

Lalique has a long association with perfume, going back to 1908, when the ground-breaking French perfumer François Coty commissioned René Lalique to design perfume labels for him. Soon Lalique was designing perfume bottles too, and over the decades the company became known for its innovative techniques and the superb quality of its workmanship.

It wasn’t until 1992, though, that Lalique launched a perfume of its own, the imaginatively named Lalique de Lalique. There are now 19 Lalique perfumes to choose from, and Hommage de l’homme is the fourth to be marketed for men.

Hommage de l’homme marks two decades of perfume production, so you’d hope it’d be something special. My problem is that – to me at least – it smells totally generic, and not in a good way. Yes, I can vaguely smell the violets and saffron that we’re told it contains, but they’re completely overpowered by the same toxic chemical smell that spoils so many otherwise promising men’s fragrances.

Ever since I first recoiled from my first sniff of Dior’s Higher in 2001, every other mainstream men’s fragrance seems to have been stuffed full of the same noxious ingredient, which gets right up my nose. It has a harsh, acrid odour, like you get when your computer blows up – a burnt-plastic smell that I wouldn’t want in a toilet cleaner, never mind a perfume I might spray on my skin.

I’ve been puzzling what this secret component could be, if only so I could avoid it – could it be some kind of natural or synthetic extract of black pepper? Would someone like to tell me? Whatever it is, for me it’s a trend that, like Ugg boots, has long outlasted its welcome. Please, perfumers, move on.

PS: Finally someone has identified it: the much-appreciated Grooming Guru, Lee Kynaston – now we know!

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