Tagged With ‘strawberry’
4 March, 2015
The latest addition to the ‘Jardin’ range of perfumes from Hermès takes China as its inspiration, though apparently the original intention was to develop a fragrance inspired by English gardens. Sadly it seems that Jean-Claude Ellena, the company’s starry in-house perfumer, found the idea too conventional and boring, responding to the suggestion with words to the effect of ‘who wants to smell another rose garden?’
If that’s true I think it’s a shame, since English gardens are some of the most varied and imaginative in the world, and I’d have loved to get the chance to show Ellena the all-green garden at Rousham, say, or the vast yew terraces of Powis Castle. Then again, perhaps he simply fancied travelling somewhere more exotic than could be reached within the limits of a day-trip on the Eurostar.
Either way, Chinese gardens, with their long and literary history, offer rich material for a creative perfumer, and it can’t hurt that China is a vast and expanding market for luxury brands, as attested by Hermès’ sumptuous new store in Shanghai.
Though the Monsieur Li of the title is imaginary, Ellena’s visits to Chinese gardens were made with the Chinese painter Li Xin, who moved from Beijing to Paris in 2002 and whose work forms a perfect counterpoint to Ellena’s: subtly sophisticated abstract ‘landscapes’ in washes of ink on creased rice-paper, one of which decorates the box for Le Jardin de Monsieur Li.
‘So,’ Hermès tell us, ‘Jean-Claude Ellena travelled to China. He visited gardens. Many gardens. Each one was unique but they all spoke the same language of fluidity and precision. So he created his own garden. An imaginary place inspired by the symbolic power of all the gardens he had seen. An earthly paradise in miniature, on a human scale. A retreat in which to converse with oneself and with others, and to honour one’s ancestors…
‘A vantage point from which to observe the soul and creation, where different kinds of beauty never compete but rather complement and enhance one another. A place that can only be fully experienced if one takes a partial tour of it every day, humbly and eagerly, with an eye that is ever fresh and a heart that is ever pure.’
If you’re feeling slightly queasy by now join the club, though this is par for the course for perfume PR. It probably sounds just fine in French, but high-flown purple prose translates terribly into Anglo-Saxon English, and I do wish they wouldn’t bother.
All the same it’s interesting to read what Ellena says about the smells that inspired him when he started work on Le Jardin de Monsieur Li at his house in Cabris near Grasse. ‘I remembered the scent of the pools, of the jasmine, the wet stones, the plum trees, the kumquats and the giant bamboo. It was all there, even the carp in their pond, taking the time to live to a hundred. The Sichuan pepper bushes were as thorny as roses and the leaves gave off a lemony scent.’
And can you smell this in the perfume itself? The answer is yes and no. I can certainly smell lemon and something like kumquats – a sweet, slightly strawberryish smell, though far less sweet than the delirious strawberry-kumquat scent of Black XS for Men from Paco Rabanne. I get a hint of jasmine, but it’s subtle and restrained enough for Le Jardin de Monsieur Li to be equally intriguing on a woman or a man.
It smells quite green and fresh to me as well, which I guess suggests the giant bamboo; Hermès describe the perfume’s ‘key notes’ as ‘Jean-Claude Ellena’s personal evocation of Vegetal Jasmine, Mint, Kumquat and Sap’.
What I like about this perfume most might drive other people mad, which is that I can’t quite put my finger on what it smells of, but to me that’s intriguing enough to make me want to keep wearing it. And though it’s subtle and restrained, Le Jardin de Monsieur Li has a staying power that some of Ellena’s other perfumes lack – worth noting when a 100ml bottle costs £84. Still, it’s a lovely scent and a beautiful bottle too, in heavy glass suffused by a pale shade of imperial yellow that delicately deepens from top to bottom.
9 July, 2014
Perfumes can suggest many things. They can be uplifting, outrageous, disgusting, sexy, hard, delicious, warm, cold, luxurious, even sad. It might seem a bit far-fetched to describe a perfume as silly, but that’s what I think of Black XS by Paco Rabanne, and it’s also why I like it.
Created by Oliver Cresp (co-creator of Thierry Mugler’s love-it or loathe-it Angel) at perfume powerhouse Firmenich and licensed to fragrance multinational Puig, Black XS was launched in 2005. Its black-glass flip-top bottle originally came in an outer slip-case with a shirtless photo of the English model and amateur boxer Will Chalker, which added to its charm.
Packaging aside, its appeal is pretty simple: pump the spray button and you get an unexpectedly fruity blast of ripe strawberries – sweet, girly and completely at odds with the rather Gothic / Twilight-style design and lettering of the bottle. It’s not what you’d call a complex fragrance, but occasionally it’s fun to forget about trying to be cool and sophisticated: perfumes, like people, can sometimes take themselves too seriously, and there’s a silliness about Black XS that makes me smile every time I spray it on.
What’s really funny, though, is that Black XS doesn’t actually have any strawberry in it at all – at least it’s not among the official list of ingredients. What it does have is lemon, calamanzi (a kind of orange native to the Philippines), sage and what most perfume sites describe as ‘tagete’, which I’m assuming is an illiterate corruption of Tagetes, the Latin name for marigold.
The Mexican marigold, Tagetes erecta, is the source of an oil used in perfumery because of its attractive appley scent, and I wonder whether it’s the combination of orange, lemon and apple that fools my nose into thinking that what I’m really smelling is strawberry? If the effect is intentional it’s dead clever, but it’s the kind of thing that professional perfumers do all the time. Personally I think it’s magic.