Tagged With ‘powdery’
Acqua di Parma
14 July, 2015
Before I start, I have to admit that the Acqua di Parma colognes have never really floated my boat, but very kindly the company have sent me some samples to try, and as it’s one of the most popular men’s fragrances I wanted to explore why that might be.
There are lots of things to like about Acqua di Parma Colonia. Its packaging, for starters, is wonderfully elegant: a golden-yellow, linen-textured cardboard tube, which splits exactly in half to reveal the bottle tightly nestled inside.
The bottle itself is a beautifully judged design, in plain glass with gently flared shoulders and a chunky black cap to match. And the typography is lovely: effortlessly stylish, with something of the 1920s about it. The whole package is an object lesson in how to make a product that says ‘classic’ and ‘quality’.
So what about the scent inside? Again, it’s classic and simple – perhaps a little too simple for me. The original Colonia was launched in 1916, and I’m presuming it was always a fresh, citrussy eau-de-cologne, though like pretty much every long-lived fragrance on the market it will almost certainly have been reformulated over the years.
That’s not always a bad thing, and today’s version may well smell more sophisticated than the original; Agua de Colonia by the Spanish brand Alvarez Gomez, for example, may conceivably have been less tinkered with, but by comparison it smells quite crude and harsh.
Not that Colonia has a particularly complex character: it’s intensely lemony when first you spray it on, but as the sharpness of the lemon fades into the background you get the clean, herbal smells of rosemary and lavender. So far so classic eau-de-cologne, but what makes Colonia different is the fact that it’s also blended with rose, which adds an unobtrusively feminine touch – a bit like the artificial jasmine scent at the centre of Eau Sauvage, though not nearly as striking in its effect.
The rose (I think) also makes Colonia smell rather talcum-powderish, which is pleasant enough but comes across as somehow rather old-ladyish – I guess because we associate powdery perfumes with an older generation. It certainly smells clean and fresh, in a soapy kind of way, and perhaps that explains its popularity among men for whom smelling clean and fresh is the main (and often only) purpose of perfume.
Personally I want to smell a bit more interesting than fresh laundry, and my other problem with Colonia is that it doesn’t last: within an hour or two I can hardly smell it on my skin. Again, that may be part of its appeal for men who are a bit nervous about wearing scent of any kind, so horses for courses, I suppose.
After its glory days in the 1920s, the Acqua di Parma company limped along until 1993, when it was bought by three rich Italian businessmen whose money came from Ferrari cars, Tod’s shoes and La Perla underwear. They launched scented candles and the like, but it wasn’t until after the luxury conglomerate LVMH took a stake in 2001 that the Colonia range was extended.
First came Colonia Assoluta in 2003, followed by Intensa in 2007, Essenza in 2010 and Intensa Oud in 2012. I have all of these versions apart from Intensa Oud, and I have to admit that, though I thought I had a fairly sensitive sense of smell, the differences between them are so subtle that I find them almost impossible to tell apart.
Colonia Assoluta was formulated by two of the best-known perfumers around today: Jean-Claude Ellena (creator of Vétiver Tonka, among others) and Bertrand Duchaufour (creator of many unusual fragrances, especially for L’Artisan Parfumeur), which is a bit like getting Debussy and Ravel to compose a duet. The results should be extraordinary, but these two great talents seem to have cancelled each other out: Colonia Assoluta is discreet to the point of invisibility, like a plain grey Hermès jumper.
What Duchaufour and Ellena seem to have done is shuffled a few of the ingredients of the original Colonia about a bit – changing the lavender for jasmine, for example – but it’s all so carefully balanced that the overall effect is almost identical, though you can smell a faint difference after an hour or two. Their work is certainly very subtle and clever, like Gus Van Sant’s frame-by-frame remake of Psycho, but you could argue that it’s equally pointless.
The same conjuring trick, if it’s fair to call it a trick, seems to have been achieved with the Essenza and Intensa versions: in each of them the ingredients are slightly different, but their smell is even less varied than their packaging (Essenza comes in a black tube, but is otherwise, ahem, a carbon copy).
Brilliant or bonkers? Delicious discreet or disappointingly dull? I’ll have to let you compare them for yourself. Maybe my nose isn’t as super-sensitive as it should be, but I’d be interested to hear what other people think. All the same, thank you to Acqua di Parma for letting me give them a try: they certainly look very handsome on my perfume shelf.
27 April, 2015
‘Mass luxury’ may be the oxymoron of the moment, but the name of Habit Rouge is a nod back to a time when perfume really was a luxury enjoyed only by the stinking rich (eg the family Guerlain), among whom fox-hunting was a favourite pursuit.
Habit Rouge, in this context, is the French term for what British toffs call (with typical bourgeois-baiting mystification) ‘hunting pinks’, the scarlet riding jackets worn while hunting the fox. But that’s as far as the hunting or riding references go, which is probably a good thing, if you know what an actual fox or a horse-stable smells like.
Created by the last of the great Guerlain family perfumers, Jean-Paul, and launched in 1965, Habit Rouge was only the third Guerlain fragrance to be aimed at men. In character it is very different from its immediate predecessor, Vetiver, launched in 1959. While Vetiver is elegantly earthy (a brilliant contradiction in terms) and ineffably masculine, Habit Rouge is much more dandified, with a sharp, powdery sweetness that some people love but that makes others gag – imagine lemon sherbert in liquid form and you won’t be far wrong.
According to my friend the perfumer Roja Dove (who worked at Guerlain for twenty years), it ‘has an extraordinary volume of hesperidic materials, especially bergamot and lemon, which make up in excess of 25 per cent of the formula. Without question you can “feel” their effervescence.’It’s so zingy to start with that I wonder whether it might even contain a touch of aldehydes – the chemicals that give Chanel No. 5 its champagne fizz.
With all that lemon you’d imagine it would smell like an eau de cologne, but like other classic Guerlain perfumes Habit Rouge has great depth and complexity, and in the terminology of the perfume world it actually counts as an ‘oriental’-style fragrance, as behind the sherbert there’s a surprising amount of spice as well.
Though the version we have today was apparently ‘cleaned up’, as the industry jargon has it, by another fine perfumer, Edouard Fléchier, to comply with updated regulations governing the use of potentially harmful ingredients, it still smells wonderfully rich, with traces of vanilla and patchouli for those who smell it carefully.
Habit Rouge also lasts and lasts, which for me is an added plus when a perfume is as great as this – for anyone on a limited budget it’s hard to justify spending £70 or so on something that vanishes within an hour of putting it on. Definitely worth hunting down.