The Sniff Box – Perfume In Plain English

Random recent round-up

Following on from my brief review of Francis Kurkdjian’s latest men’s fragrance, PLURIEL, here are three more recent releases that I’ve been given by generous perfume companies, but that don’t appeal enough to me to merit giving them a full review.

I’ll start with Cartier’s DECLARATION L’EAU. Like the original Déclaration, L’Eau comes in a thin, high-shouldered, easy-(if you’re me)-to-knock-over bottle, and has the same fiddly, easy-to-break spray-closure. It’s also almost impossible to get the bottle back inside the box, thanks to an awkward cardboard liner.

As for the fragrance itself, it’s pleasant enough, smelling fairly fresh and natural when you first spray it on, with lemon and slightly sweaty hint of cumin. It’s not something I’d rush out and buy when there are so many better perfumes to choose from, but at least it’s not objectionable, though the curry-sweat cumin smell doesn’t really appeal to me.

Hermès’ TERRE D’HERMES EAU TRES FRAICHE smells reassuringly expensive, as you’d hope from this brand, with a fresh mandarin eau-de-cologne start; interestingly a trace of spicy cumin comes out after a while, similar though not quite as insistent as the sweaty cumin smell in the Cartier Déclaration L’Eau. At least this is a perfume you actually want to try on your skin.

But what I really like is the classy clear-glass bottle, with its moulded-H base subtly tinted in Hermès orange. It’s an elegantly minimalist design with minimalist lettering, topped with a metal plate and a clever new cap that twists down to reveal the spray.

By way of contrast, Paul Smith’s EXTREME SPORT is horrible in every way. According to its website, ‘the top notes are full of energy and freshness from Florida oranges and a double shot of frosted spearmint. The floral heart of the fragrance combines the original geranium floral facet, with the freshness of lavender – and the unforgettable dry-down signature of incense is enriched with vibrant cedarwood’. That’s one way of describing it: to me it smells like toilet cleaner.

The mingy-looking bottle is no better. A blue-glass square with a cheap-feeling plastic cap, it’s adorned with a nasty out-of-focus transfer of a stop-watch on the back: so sporty. Even the name is naff: ‘Extreme’ and ‘Sport’ being surely two of the most overused words in mass-market men’s perfumery.

Admittedly it’s cheap as perfumes go (under £40 for 100ml), but I don’t think that’s any excuse. In fact all the Paul Smith perfumes are a bit of a puzzle to me: he’s universally admired as such a stylish, switched-on (and by all accounts personally charming) designer, but the perfume packaging has none of the style of the fashion brand, and I haven’t smelled a single perfume in what’s now quite a large range that I’ve liked.

Could the answer be that Paul Smith simply isn’t interested in perfume, or has no sense of smell? Of course I know that designers rarely have much to do with the scents sold under their name, but you’d think that someone as apparently exacting as Smith would make sure that the fragrances were more on brand than they are. For now it’s a perfume mystery.

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