Tagged With ‘Chanel No5’
8 May, 2015
The year 1924 was a great one for perfume, if only because it saw the launch of both Chanel’s sumptuous Cuir de Russie and this, the wonderful Knize Ten. That both have survived into the present day is a bit of a miracle, but though they’re both usually placed in the ‘leather’ category of fragrances, they could hardly be less similar.
Cuir de Russie is a wonderfully rich and complex perfume, but its oddly androgynous combination of smoke and leather with a heavy floral note can make it rather difficult to wear. Knize Ten is a much more immediately appealing, fresher-smelling scent, and its leatheriness is tempered with the kind of zesty and herbal ingredients you’d expect to find in a classic eau-de-cologne – things like bergamot, lemon and geranium.
These gradually fade away on the skin, leaving a lovely, long-lasting but not overpowering leathery scent, less smoky than it is sweet. To me it also has a strong whiff of heliotrope – those electric-blue park bedding plants whose cherry-pie scent can be so intoxicating on a hot still high-summer’s day – but others may detect more than a hint (if I remember it right) of Plasticine; not unpleasant in itself, but enough to add a touch of childhood to the mix.
If Cuir de Russie is a testament to the genius of Ernest Beaux (whose greatest triumph was Chanel No 5), then Knize Ten is a fitting monument to François Coty (the mass-market perfume pioneer) and his brilliant technical director, Vincent Roubert (who had previously worked with Ernest Beaux in Grasse, then the perfume capital of France). It was commissioned, rather unusually, by a bespoke men’s tailoring company from Vienna, Knize, whose boutique is still going strong today. I’d wondered whether Knize Ten was the sole survivor of nine other fragrances, but it turns out that the name was dreamed up by their advertising director of the time, who beat Ralph Lauren by at least 50 years by seeking to associate the company with the aristocratic imagery of polo: the name ‘Ten’ was chosen to reflect the highest handicap in the game.
I love everything about Knize Ten: not just its instantly appealing smell but the smart glass bottle, with its crisply bevelled corners and chunky black cube of a cap. I’ve read somewhere that, like the company’s Viennese store, it was designed by the legendary Austrian architect Adolf Loos, and although that seems like wishful thinking it could be true; Loos designed further shops for Knize in Paris and Berlin, so their association was obviously close, and the dates look perfectly plausible too.
Even the typography of the label – a bold slab serif in a Victorian playbill style – is punchy and confident, just like the perfume inside. And while it’s far less widely available than it deserves to be, it’s not even that expensive by contemporary standards: what’s not to like?
4 February, 2015
Are you man enough to wear Chanel No. 5? Or woman enough to splash on Azzaro Pour Homme? I have to admit that I’ve never been a great fan of cross-dressing, but it makes about as much sense to talk about ‘masculine’ and ‘feminine’ fragrances as it does to talk about ‘male’ or ‘female’ art, music or food. The fact that we divide perfumes into men’s or women’s fragrances has less to do with logic than it has to do with marketing, packaging and conventional thinking – and if you look back it’s not even that old a distinction.
Once upon a time, perfumes were perfumes, and there appears to have been little in terms of a gender divide until the early twentieth century. Men wore fragrances which today we’d regard as outrageously effete: both Napoleon and Wagner were famous for drenching themselves in scent, and Victorian gentlemen favoured sweetly scented floral perfumes alongside the ubiquitous eau de cologne. Even the words themselves – fragrance, perfume, scent – are genderless: the daft male-only term ‘after-shave’ appears only to have been dreamed up in the 1920s as a marketing wheeze. Though the expression may have made perfume sound a bit more butch and manly, all too often (in the days before male moisturiser became acceptable) it also left the more literal-minded chap with a burning face and peeling skin.
I’m not suggesting that male readers should rush out and purchase the olfactory equivalent of a pair of pink frilly knickers. Some scents (naming no names) are so insanely sweet and girly that it would be hard for even the most rugged male to get away with wearing them, but then they also tend to be the kind of perfume that smell as terrible on a grown woman as they would on any self-respecting man.
Beyond those parodies of perfume, there are remarkably few fragrances that, if you trust your nose and can brace yourself to ignore everything you’ve been told by breathless adverts and terrifyingly made-up sales assistants, are so incontrovertibly feminine or masculine as to be completely unwearable by either sex. Take one famous example. Christian Dior’s Eau Sauvage was launched in 1966 and quickly established itself as a hugely popular men’s fragrance. It’s stayed on the best-seller lists ever since, and I think most men would agree that there are few more bracing, fresh and (above all) masculine fragrances around.
I couldn’t agree more, but if you’re a fan of Eau Sauvage, next time you’re in a well-stocked perfume store, wander over to the women’s-perfume counter and have a smell of Diorella, launched just six years later and designed by the same perfumer, the legendary Edmond Roudnitska. The first time I smelled it I thought, ‘But this is Eau Sauvage!’ And it is, give or take some extra fruitiness which, you could say, gives it a slightly more girly character – though perfume guru Luca Turin regards it as ‘a perfected Eau Sauvage and one of the best masculines money can buy’.
In many ways it’s even easier the other way around, and women seem always to have been less inhibited about adopting fragrances that were originally intended to be for the opposite sex. Eau Sauvage is a classic example: whether they smelled it on their boyfriends or discovered it for themselves, women quickly recognised it as the masterpiece it is, and those in the know have been wearing it ever since. Guerlain’s superb Vetiver is, to my mind, one of the most archetypically masculine perfumes in existence, yet it, too, has long been a female favourite – the olfactory equivalent of an Yves Saint Laurent tuxedo.
More striking still are those fragrances that have crossed the gender divide more or less entirely. When Aimé Guerlain launched Jicky in 1889, it was initially bought by men; at the time its sharp, slightly catty smell was considered too overtly sexual in character for respectable women to risk wearing it. By the 1920s, though, liberated by the rise of female emancipation, women started using Jicky too, and gradually it became a ‘female’ fragrance – though a few self-confident men (Sean Connery being the most often-cited example) continue to wear it today. Chanel’s super-plush Cuir de Russie followed a similar trajectory, though it would be hard, even now, to define it as either masculine or feminine in character.
Visit the standard-issue perfume store and you’d be forgiven for thinking that we were still stuck in a world where men were men and women were women and never the twain should meet, as if history – in the world of perfume at least – had got stuck around 1955 and all the social and sexual revolutions since then had never actually happened. But society, of course, has changed, and there are encouraging signs that at least parts of the perfume industry have begun to realise that dividing fragrance along crude gender lines is a weirdly outdated thing to do. A handful of future-looking perfume brands, such as Byredo, Comme des Garçons and Escentric Molecule, already offer ‘genderless’ fragrances, and there is a growing trend for imaginative retailers to follow their lead, stocking perfumes by brand instead of dividing them into men’s and women’s scents.
Perfume customers are changing too. The majority of people may continue (for the moment at least) to accept the status quo, but for the small but growing band of perfume-lovers who are happy to think for themselves, choosing perfume on the basis of its supposed masculinity or femininity has come to seem increasingly outmoded. The trick is simply to follow your nose: to choose the perfumes you love, like the people you love, regardless of what other people might say.