The Sniff Box – Perfume In Plain English

Annick Goutal

Sables

Once you’ve smelled a lot of perfumes you start to realise when a scent is cheap and nasty – even on the occasions when it’s got a huge advertising budget and everyone seems to be buying it. (Why? Well, a lot of people still get swept up by advertising, but you can be fairly sure they’ll only buy it once.)

But even among the most brilliantly put-together perfumes each person’s individual reaction counts for a lot. Smell taps in to such deeply rooted – and often subconscious…

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Paco Rabanne

Black XS for Men

Perfumes can suggest many things. They can be uplifting, outrageous, disgusting, sexy, hard, delicious, warm, cold, luxurious, even sad. It might seem a bit far-fetched to describe a perfume as silly, but that’s what I think of Black XS by Paco Rabanne, and it’s also why I like it.

Created by Oliver Cresp (co-creator of Thierry Mugler’s love-it or loathe-it Angel) at perfume powerhouse Firmenich and licensed to fragrance multinational Puig, Black XS was…

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Ramón Monegal

Dry Wood

The world of perfume is full of great stories – some of them true, others completely bogus or quietly tweaked by fiendish marketeers. The story of Ramón Monegal is one of the better ones, and it’s also more interesting than most. The nice thing is that it has a happy ending too.

Monegal’s great-grandfather founded Myrurgia, which during the twentieth century became the best-known perfume brand in Spain. Ramón joined the business…

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