The Sniff Box – Perfume In Plain English

Heeley

Phoenicia

Though there’s some dispute about its exact origins, the word ‘perfume’ most likely derives from ‘fumes from a substance being burned’, so you could say that Phoenicia, the latest fragrance from Yorkshire-born, Brussels-based perfumer James Heeley goes back to perfume’s roots.

The name refers to the ancient civilisation that flourished in the eastern Mediterranean around 1000BC, but Phoenicia’s smell is instantly evocative of childhood bonfires…

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Lemon verbena is not, it has to be said, the most beautiful shrub in the world, though it’s easy enough to grow in a sunny corner. Its long woody stems give it a rather ungainly appearance, with tufts of spear-shaped leaves at their ends, which appear so late in the season that I’ve often wondered whether the one in my garden was dead.

Aloysia citrodora, to give it its Latin name, grows wild across much of South America, and like so many other garden plants it was brought…

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Few perfume companies have such a great heritage (and so many perfumes) as Guerlain, which is presumably why the luxury behemoth LVMH bought it in 1994. Founded in Paris in 1828 by Pierre-François Guerlain, it reached its apotheosis in the late nineteenth and early twentieth century under Pierre-François’ grandson Aimé (who concocted the wonderful Jicky in 1898) and Aimé’s nephew, Jacques Guerlain.

One of the greatest perfumers of all time…

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