Sage isn’t everyone’s favourite herb, though turkey stuffing wouldn’t the same without it. It’s used less often in perfumery than in cooking, but Jules shows what a great ingredient it can be in the hands of a brilliant perfumer.

The ‘nose’ in this case was Jean Martel, who worked for the French fragrance company Givaudan in the 1970s and 1980s and deserves to be far better known, not least because he also created that 1970s classic…

When I first started thinking about The Sniff Box, I wondered how I could make it look different from other perfume blogs. I knew I’d have no problem with the overall look, thanks to my super-talented friend, Leanda Ryan, whose design perfectly reflects the idea of ‘perfume in plain English’.

But illustrating individual perfumes is a problem, as you’ll gather if you look at other perfume sites on the interweb. The obvious thing to do is to use a ‘pack shot’, generally…

This is the first time I’ve reviewed a brand rather than a single perfume, and it may be the last, but there’s a reason for that. The Library of Fragrance describes its products as ‘Simple. Subtle. Singular Scents. Each Day. Everywhere’, and I wouldn’t quibble with any of that, other than the word ‘subtle’, which not all of the fragrances can really claim to be.

There are over 300 scents to choose from in the full range, and most of them are based on a single idea, from Apple Pie to Wet Garden…