Aramis is one of those mid-market brands that seems to have been around for ever, and for that reason it’s often overlooked or, worse, looked down on. Which is, I think, a shame, because there are some classic men’s perfumes in the range.

The all-men’s brand was launched in 1964 by Estée Lauder and her husband Joseph, with the eponymous Aramis (which I’ll review in due course) as the first fragrance in the range. Though I’d always assumed the brand and…

Since 2004, when its first store opened in the corner of a Melbourne car-park, Aesop has developed into a global brand, thanks to its simple but sensual products, individually designed boutiques and large injections of private capital (most recently from Natura Cosméticos, the Brazilian version of Avon, which took full control of the brand in 2016)…

Now here’s a tough one. Hommage à l’homme is the first perfume I’ve reviewed whose London launch I attended and whose creator I met, but it’s also the first perfume I’ve reviewed that I don’t actually like.

On the whole I dislike knocking things, and generally I’d rather not mention fragrances that do nothing for me, but given the number of new launches each year there are bound to be some duds, so if I’m going to recommend scents that appeal to me it seems…