The Sniff Box – Perfume In Plain English

Aramis

Aramis 900

Aramis is one of those mid-market brands that seems to have been around for ever, and for that reason it’s often overlooked or, worse, looked down on. Which is, I think, a shame, because there are some classic men’s perfumes in the range.

The all-men’s brand was launched in 1964 by Estée Lauder and her husband Joseph, with the eponymous Aramis (which I’ll review in due course) as the first fragrance in the range. Though I’d always assumed the brand and…

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‘This new masculine scent sensation is perfect for grand evenings – an impulsive perfume capable of sweeping away taboos, brazenly daring to say the unsayable and conjuring up moments of unforgettable bliss. Like a magic wand, it unleashes the emotions and feelings…’

Yes, it’s perfume bollocks time again, though at least this time at least it’s for rather a nice scent: Cartier’s Déclaration d’un Soir. Launched in 2012, it was created by their cool young in-house perfumer, Mathilde Laurent

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Lalique

Encre Noire

Calling a perfume ‘black ink’ has intriguing connotations. ‘Black’ or ‘Noir(e)’ has been the perfume industry’s shorthand for ‘edgy’ ever since the 1998 launch of the striking but hard-to-wear Bulgari Black, thus Ambre Noir, 1881 Black, Armani Privé Cuir Noir, Bois Noir, Coco Noir, Cologne Noir, Dahlia Noir, Datura Noir, Eau Noir, Fourreau Noir, even  (I kid you not) Hello Kitty Noir.

So Encre Noire (which was launched in 2006) bounces along on the back of a bit of…

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