The Sniff Box – Perfume In Plain English

Aramis

Aramis 900

Aramis is one of those mid-market brands that seems to have been around for ever, and for that reason it’s often overlooked or, worse, looked down on. Which is, I think, a shame, because there are some classic men’s perfumes in the range.

The all-men’s brand was launched in 1964 by Estée Lauder and her husband Joseph, with the eponymous Aramis (which I’ll review in due course) as the first fragrance in the range. Though I’d always assumed the brand and…

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Aramis

Aramis

Snobbery seeps into most areas of life, including perfume, and it’s never a very attractive trait, though it’s something that most of us have been afflicted by at one time or another – at least until we learn better.

As our knowledge of perfume grows, a lot of us get a bit embarrassed about the mass-market fragrances we might once have liked. In some cases that’s fair enough: I don’t imagine that, if I went back and smelled the M&S aftershave I was given for a teenage birthday, I would…

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Cartier

Must de Cartier

I love this perfume, though it’s far less well-known than I think it deserves – not only because it’s such an alluringly unusual smell for a man, but also because both perfume and bottle have the feel of solid quality about them, which is more than can be said for a lot of big-brand fragrances.

Must de Cartier pour homme was created by perfumer Nathalie Feisthauer from Symrise, the German-based fragrance multinational, and launched in 2000, but it’s remained…

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