The Sniff Box – Perfume In Plain English

Annick Goutal

Sables

Once you’ve smelled a lot of perfumes you start to realise when a scent is cheap and nasty – even on the occasions when it’s got a huge advertising budget and everyone seems to be buying it. (Why? Well, a lot of people still get swept up by advertising, but you can be fairly sure they’ll only buy it once.)

But even among the most brilliantly put-together perfumes each person’s individual reaction counts for a lot. Smell taps in to such deeply rooted – and often subconscious…

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Hermès

Cuir d’Ange

The latest addition to the Hermessences range, created by in-house perfumer Jean-Louis Ellena for Hermès and launched in 2014, Cuir d’Ange is, as its name suggests, a rather ethereal take on the smell of new leather – appropriately enough for a company that started out making riding tackle.

Inspired by a phrase in Jean le Bleu, a 1932 novel by Jean Giono – a kind of French Thomas Hardy – Ellena explains that, for…

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Guerlain

L’Homme Idéal

I have before me a bottle of Amaretto liqueur, which I’m tempted to drink, though seeing as it’s ten in the morning I probably shouldn’t. I also have a bottle of the latest men’s perfume from Guerlain, L’Homme Idéal, which you’ll be relieved to hear I won’t be drinking either.

The reason for this conjunction is that several reviews of L’Homme Idéal have suggested that it smells distinctly like Amaretto, so I’m testing whether they do – and the answer is that, side by side like this, they don’t. Amaretto smells…

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