The Sniff Box – Perfume In Plain English

Aesop

Tacit

Launching worldwide in September, Tacit will only be Aesop’s second perfume (if you don’t count the long-discontinued Marrakech and Mystra), but this being Aesop there won’t be lots of razzmatazz. Everyone’s favourite Australian skincare brand likes to do things quietly, and Tacit – which means what’s left unsaid – captures the essence of Aesop pretty well.

Created by New York-based International Flavors & Fragrances perfumer Céline Barel…

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Yves Saint Laurent

M7

Tom Ford’s relatively short tenure at Yves Saint Laurent, from 2000 to 2004, won him both fans and detractors – among them YSL himself, who used to pen helpful letters criticising Ford’s latest shows. But it was Ford’s own considerable design talents and his genius for publicity dragged the declining fashion house back into the limelight, no more so than with the launch of M7 in 2002.

In a nod to Jeanloup Sieff’s legendary 1971 photograph of a naked Yves Saint Laurent that was used…

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Bulgari

Black

One of the problems with perfume is that there are far too many to choose from. Every year brings more new launches than the year before, and every year the choice becomes more bewildering.

Yet look (or rather smell) more carefully and it soon becomes clear that the vast majority of scents smell boringly similar to each other. Perfume companies on the whole like to play it safe, since it costs a lot of money to launch a new one and failure can be very costly…

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