Aramis is one of those mid-market brands that seems to have been around for ever, and for that reason it’s often overlooked or, worse, looked down on. Which is, I think, a shame, because there are some classic men’s perfumes in the range.
The all-men’s brand was launched in 1964 by Estée Lauder and her husband Joseph, with the eponymous Aramis (which I’ll review in due course) as the first fragrance in the range. Though I’d always assumed the brand and…Continue reading this review →
‘Mass luxury’ may be the oxymoron of the moment, but the name of Habit Rouge is a nod back to a time when perfume really was a luxury enjoyed only by the stinking rich (eg the family Guerlain), among whom fox-hunting was a favourite pursuit.
Habit Rouge, in this context, is the French term for what British toffs call (with typical bourgeois-baiting mystification) ‘hunting pinks’, the scarlet riding jackets worn while hunting the fox…Continue reading this review →
If I had to choose a single perfume from all my favourites, then Guerlain’s Vetiver would be a strong contender. I’m not, I have to admit, entirely sure why, since it’s not the most mysterious or unusual scent I know, but there’s something about its combination of zest and earthiness that’s sexy, tough, and powerfully alluring.
Created by Jean-Paul Guerlain and launched in 1961, Vetiver is, for many people, the ultimate masculine fragrance. Maybe it’s something…Continue reading this review →
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