The Sniff Box – Perfume In Plain English

Bulgari

Black

One of the problems with perfume is that there are far too many to choose from. Every year brings more new launches than the year before, and every year the choice becomes more bewildering.

Yet look (or rather smell) more carefully and it soon becomes clear that the vast majority of scents smell boringly similar to each other. Perfume companies on the whole like to play it safe, since it costs a lot of money to launch a new one and failure can be very costly…

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‘This new masculine scent sensation is perfect for grand evenings – an impulsive perfume capable of sweeping away taboos, brazenly daring to say the unsayable and conjuring up moments of unforgettable bliss. Like a magic wand, it unleashes the emotions and feelings…’

Yes, it’s perfume bollocks time again, though at least this time at least it’s for rather a nice scent: Cartier’s Déclaration d’un Soir. Launched in 2012, it was created by their cool young in-house perfumer, Mathilde Laurent

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Now this is fun. Eau de Mandarine Ambrée isn’t perhaps the most sophisticated perfume in the world, but it’s a jolly, cheering little scent, that smells sweet and zesty and pretty much exactly like mandarin juice when you first spray it on.

It was launched in 2013, at the same time as Eau de Narcisse Bleu, and brings the number of Hermès colognes up to five (the other three being Eau d’Orange Verte, Eau de Gentiane Blanche and Eau de Pamplemousse Rose)…

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