The Sniff Box – Perfume In Plain English

Guerlain

Habit Rouge

‘Mass luxury’ may be the oxymoron of the moment, but the name of Habit Rouge is a nod back to a time when perfume really was a luxury enjoyed only by the stinking rich (eg the family Guerlain), among whom fox-hunting was a favourite pursuit.

Habit Rouge, in this context, is the French term for what British toffs call (with typical bourgeois-baiting mystification) ‘hunting pinks’, the scarlet riding jackets worn while hunting the fox…

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Christian Dior

Jules

Sage isn’t everyone’s favourite herb, though turkey stuffing wouldn’t the same without it. It’s used less often in perfumery than in cooking, but Jules shows what a great ingredient it can be in the hands of a brilliant perfumer.

The ‘nose’ in this case was Jean Martel, who worked for the French fragrance company Givaudan in the 1970s and 1980s and deserves to be far better known, not least because he also created that 1970s classic…

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Guerlain

L’Homme Idéal

I have before me a bottle of Amaretto liqueur, which I’m tempted to drink, though seeing as it’s ten in the morning I probably shouldn’t. I also have a bottle of the latest men’s perfume from Guerlain, L’Homme Idéal, which you’ll be relieved to hear I won’t be drinking either.

The reason for this conjunction is that several reviews of L’Homme Idéal have suggested that it smells distinctly like Amaretto, so I’m testing whether they do – and the answer is that, side by side like this, they don’t. Amaretto smells…

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