The Sniff Box – Perfume In Plain English

L’Artisan Parfumeur

Premier Figuier

L’Artisan Parfumeur began life in as a small independent brand back in 1979, when Jean Laporte opened his first boutique on Paris’s Rue de Grenelle. Laporte (who had already founded Sisley Paris in 1972) trained as a chemist but had a keen nose, and his first commercial fragrance, Mure et Musc, really captured the spirit of its time. A sweet, slightly hippyish scent, combining blackberries and musk, it established his name…

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Before I start, I have to admit that the Acqua di Parma colognes have never really floated my boat, but very kindly the company have sent me some samples to try, and as it’s one of the most popular men’s fragrances I wanted to explore why that might be.

There are lots of things to like about Acqua di Parma Colonia. Its packaging, for starters, is wonderfully elegant: a golden-yellow, linen-textured cardboard tube, which splits exactly in half to reveal the bottle tightly nestled…

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I don’t often, to be honest, feel very hippyish, but on the odd occasions when I do then Givenchy Gentleman suits my mood very well, with its distinct patchouli smell.

The original version was released in 1974 to tie in with couturier Hubert de Givenchy’s first ready-to-wear boutique, and it must have seemed right on trend back then. Created by Paul Lèger (who also had a hand in the big-selling women’s perfume, Anaïs Anaïs), it was quickly hailed as a masterpiece…

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