The Sniff Box – Perfume In Plain English

Chanel

Antaeus

When I first started thinking about The Sniff Box, I wondered how I could make it look different from other perfume blogs. I knew I’d have no problem with the overall look, thanks to my super-talented friend, Leanda Ryan, whose design perfectly reflects the idea of ‘perfume in plain English’.

But illustrating individual perfumes is a problem, as you’ll gather if you look at other perfume sites on the interweb. The obvious thing to do is to use a ‘pack shot’, generally…

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Comme des Garçons

Avignon

Not everyone wants to smell like a Catholic cathedral in the middle of Midnight Mass, but I do. Maybe it’s because I’m not Catholic, but incense’s associations, for me, are less religious than architectural – and sensual too, since it’s one of those addictively overpowering fragrances that drive you slightly out of your mind (which of course was the original intention).

The smell of incense is almost certainly among the oldest perfumes we have, with…

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Christian Dior

Jules

Sage isn’t everyone’s favourite herb, though turkey stuffing wouldn’t the same without it. It’s used less often in perfumery than in cooking, but Jules shows what a great ingredient it can be in the hands of a brilliant perfumer.

The ‘nose’ in this case was Jean Martel, who worked for the French fragrance company Givaudan in the 1970s and 1980s and deserves to be far better known, not least because he also created that 1970s classic…

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