Sage isn’t everyone’s favourite herb, though turkey stuffing wouldn’t the same without it. It’s used less often in perfumery than in cooking, but Jules shows what a great ingredient it can be in the hands of a brilliant perfumer.

The ‘nose’ in this case was Jean Martel, who worked for the French fragrance company Givaudan in the 1970s and 1980s and deserves to be far better known, not least because he also created that 1970s classic…

The Italian fashion brand Etro made its name with a retro-hippy mix of paisley prints and clashing colours, so it’s no surprise that, among the 25-odd perfumes it has released since 1989, there’s the occasional whiff of 1970s counter-culture.

Their latest nod in that direction is Greene Street, launched in 2012 to coincide with the opening of their second Manhattan boutique on – you’ve guessed it – Greene Street in SoHo. According to Etro, ‘the western bohemian…

I love this perfume, though it’s far less well-known than I think it deserves – not only because it’s such an alluringly unusual smell for a man, but also because both perfume and bottle have the feel of solid quality about them, which is more than can be said for a lot of big-brand fragrances.

Must de Cartier pour homme was created by perfumer Nathalie Feisthauer from Symrise, the German-based fragrance multinational, and launched in 2000, but it’s remained…