The Sniff Box – Perfume In Plain English

Ermenegildo Zegna

Javanese Patchouli

Zegna 2

Patchouli – a tropical plant in the mint family – has been used as a perfume for centuries. The story goes that it was introduced to the West by Chinese and Indian traders, who used its leaves in bundles of silk as a moth repellent. The perfume oil is extracted from the leaves of several closely related species belonging to the Pogostemon family, which are grown commercially across Asia and West Africa.

For many people the scent remains indelibly associated with the hippy era, when miasmatic waves of cheap patchouli oil belched forth from bong shops and student campuses across the Western world.

But while there’s still cheap patchouli around (try visiting Camden Market over a sweaty weekend), the highest quality oils have a completely different character. Light rather than heavy, fresh rather than sweaty, top-notch patchouli is a refined, delicious fragrance, working equally well on its own or in combination with other perfume ingredients – which is why it’s so widely used in perfumery still.

There aren’t, though, that many really classy men’s perfumes in which patchouli is the dominant scent – I guess because perfume companies feel that those unfortunate hippy associations are still too strong. Givenchy Gentleman used to be a fine men’s example, but sadly it has been reformulated in recent years and isn’t a patch on its previous incarnation, so it’s been great to discover Javanese Patchouli, from the smart Italian business-suit brand Ermenegildo Zegna.

Javanese Patchouli is one of six ‘premium’ perfumes in Zegna’s ‘Essenze’ collection, which was launched in 2012. Each of the perfumes is built around a single scent, sourced from a single country or region: apart from Javanese Patchouli there’s Haitian Vetiver, Italian Bergamot, Indonesian Oud, Sicilian Mandarin and Florentine Iris.

Each 125ml bottle in the Essenze range currently (in mid-2014) costs £140, so they’re certainly not cheap; by comparison a 100ml bottle of Zegna’s Uomo scent costs £60, less than half as much. But – and I hope by now I don’t automatically associate quality with price – the two I’ve tried so far do feel luxurious and refined.

Javanese Patchouli smells, to me, like nothing else, in the sense that all I smell is patchouli, of the highest quality. Given that it’s such a lovely, gentle smell that’s absolutely fine with me, though apparently its ingredients also include soft, faintly chocolatey tonka bean, cedar wood, bergamot and pink pepper. I can’t smell any of those, but perhaps my nose is simply not sensitive enough; if they help make this perfume smell as good as it does, though, I’m perfectly happy that they’re there. I only wish I knew who the perfumer was so I could congratulate her or him.

The bottle (which after all is part of what you’re buying) is well made too, in heavy glass with a black magnetic cap that clonks satisfyingly in place, like the door of an expensive limousine. It’s not, perhaps, quite as sophisticated a design as comparable ‘premium’ perfumes from Dior or Chanel, but at least it’s not hideous or tacky, which all too many contemporary perfume bottles are. And the box it comes in conceals some rather clever cardboard technology, which locks the bottle snugly into place in an oddly pleasing way.

My only criticism, I suppose, is that I can’t smell it on my skin for very long. I was going to say that’s a bit of a swizz, since for £140 you’d hope to get something that didn’t disappear so fast, but I’m told that other people can smell it hours after I can, so at least someone else will get the benefit of your investment.

11 Responses to “Javanese Patchouli” Leave a Comment

  • Celia Woolfrey on 27 July, 2014 10:14 pm

    This sounds like a beautiful scent – would like to try it if not too manly or suity.

  • Christopher Stocks on 27 July, 2014 10:23 pm

    I think it’s totally unisex Celia – definitely worth a try, though a bit pricey!

  • Celia Woolfrey on 27 July, 2014 10:26 pm

    Celia Woolfrey liked this on Facebook.

  • Trisha Shannon on 27 July, 2014 11:40 pm

    Shades of my youth!

  • Maggie Owen on 28 July, 2014 12:52 pm

    Maggie Owen liked this on Facebook.

  • Eric on 28 July, 2014 10:15 pm

    I will have to try this! Givenchy Gentlemen was a great scent and I had heard that it was badly re formulated so haven’t had the heart to try. This just may be the solution. Nice illustration, as always.

  • Celia Woolfrey on 31 July, 2014 4:09 pm

    By chance, just came across the perfumer (you said you wish you knew who it was): Frank Voelkl.

  • Christopher Stocks on 1 August, 2014 9:54 am

    Fantastic – thanks Celia: well worth knowing. Do you know if he was the sole perfumer? I’ve seen elsewhere that several other perfumers worked on the range, including Pierre Negrin, Harry Fremont and Jacques Cavallier

  • Maggie Owen on 7 July, 2015 9:52 pm

    Maggie Owen liked this on Facebook.

  • Celia Woolfrey on 7 July, 2015 9:52 pm

    Celia Woolfrey liked this on Facebook.

  • Ron Matthews on 15 July, 2016 12:59 pm

    Just came across this in the Barcelona airport. Not easy maintaining olfactory objectivity with this line, each scent is distinctive and appealing. My wife and I enjoyed the experience and decided to splurge, agreeing on the Javanese Patchouli. Lovely on either of us, but this is more “woodsy” and I like wearing such fragrances.

    Save up and enjoy.

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