‘Mass luxury’ may be the oxymoron of the moment, but the name of Habit Rouge is a nod back to a time when perfume really was a luxury enjoyed only by the stinking rich (eg the family Guerlain), among whom fox-hunting was a favourite pursuit.
Habit Rouge, in this context, is the French term for what British toffs call (with typical bourgeois-baiting mystification) ‘hunting pinks’, the scarlet riding jackets worn while hunting the fox. But that’s as far as the hunting or riding references go, which is probably a good thing, if you know what an actual fox or a horse-stable smells like.
Created by the last of the great Guerlain family perfumers, Jean-Paul, and launched in 1965, Habit Rouge was only the third Guerlain fragrance to be aimed at men. In character it is very different from its immediate predecessor, Vetiver, launched in 1959. While Vetiver is elegantly earthy (a brilliant contradiction in terms) and ineffably masculine, Habit Rouge is much more dandified, with a sharp, powdery sweetness that some people love but that makes others gag – imagine lemon sherbert in liquid form and you won’t be far wrong.
According to my friend the perfumer Roja Dove (who worked at Guerlain for twenty years), it ‘has an extraordinary volume of hesperidic materials, especially bergamot and lemon, which make up in excess of 25 per cent of the formula. Without question you can “feel” their effervescence.’It’s so zingy to start with that I wonder whether it might even contain a touch of aldehydes – the chemicals that give Chanel No. 5 its champagne fizz.
With all that lemon you’d imagine it would smell like an eau de cologne, but like other classic Guerlain perfumes Habit Rouge has great depth and complexity, and in the terminology of the perfume world it actually counts as an ‘oriental’-style fragrance, as behind the sherbert there’s a surprising amount of spice as well.
Though the version we have today was apparently ‘cleaned up’, as the industry jargon has it, by another fine perfumer, Edouard Fléchier, to comply with updated regulations governing the use of potentially harmful ingredients, it still smells wonderfully rich, with traces of vanilla and patchouli for those who smell it carefully.
Habit Rouge also lasts and lasts, which for me is an added plus when a perfume is as great as this – for anyone on a limited budget it’s hard to justify spending £70 or so on something that vanishes within an hour of putting it on. Definitely worth hunting down.