The Sniff Box – Perfume In Plain English

Aesop

Hwyl

Since 2004, when its first store opened in the corner of a Melbourne car-park, Aesop has developed into a global brand, thanks to its simple but sensual products, individually designed boutiques and large injections of private capital (most recently from Natura Cosméticos, the Brazilian version of Avon, which took full control of the brand in 2016)…

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Aramis

Aramis

Snobbery seeps into most areas of life, including perfume, and it’s never a very attractive trait, though it’s something that most of us have been afflicted by at one time or another – at least until we learn better.

As our knowledge of perfume grows, a lot of us get a bit embarrassed about the mass-market fragrances we might once have liked. In some cases that’s fair enough: I don’t imagine that, if I went back and smelled the M&S aftershave I was given for a teenage birthday, I would…

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Chanel

Sycomore

Sycomore is one of the most extraordinary perfumes that I know. OK, its name looks like a misspelling of sycamore, a tree that – in Britain at least – no right-minded person would name a fragrance after. Sycamores, after all, are as common as muck, breed like rabbits and are often looked down on by ecologists as they’re not even native trees.

Acer pseudoplatanus, to give the tree its proper botanical name, is also responsible…

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